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12 Aug - Burton Winter Storm Warning Alert
BURTON WINTER STORM WARNING ALERT:
Tune in to LIVE Facebook Webcast on 8/12 & Drop in to Snowboard Shops on 8/13
BURLINGTON, VT (August 12, 2011) Sources confirm that the winter ‘storm’ that Burton has been tracking for 10 days will definitely hit authorized dealers this coming weekend.
Tonight the storm moves into range, as Burton opens its global headquarters for a company launch countdown to 8/13 when winter 2012 officially arrives in stores. All of the action will be broadcasted live via Burton’s Winter Storm Warning webcast hosted on Facebook at www.facebook.com/burtonsnowboards on Friday, August 12 from 10:00pm – 12:00am EST. Riders will definitely want to tune in to see everything from sneak peeks of the new 2012 gear, live event updates and antics by Burton’s own ‘anchormen’ Jack Mitrani, Kevin Pearce and Mikey Rencz, and live chat with team and Jake Burton.
The storm will then arrive full force on Saturday, August 13, bringing Burton’s 2012 gear and consumer catalog into shops for the first time. To weather this storm, snowboarders are encouraged to head to ‘Party Bunkers’ on 8/13 where they will find 2012 gear, catalogs, food, drinks and prizes. For other refuge, riders can also head to ‘Safe Shelters’ where 2012 gear will be waiting. At all Party Bunker and Safe Shelter locations riders can also enter to win Burton’s ‘Big Dump Sweepstakes’ kicking off 8/13. Party Bunker and Safe Shelter locations can be found at http://www.burton.com/
Although records indicate that winter has been an annual event for some time, this winter storm appears especially huge. To follow all the exciting action, tune in to Burton’s live webcast at www.facebook.com/burtonsnowboards Friday, August 12th at 10:00 pm EST, and head into your local authorized Burton dealer on Saturday, August 13th.
European Party Bunkers:
Austria:
Burton Flagship Store, Innsbruck
Sport Bründl, Kaprun
Italy:
Mountain Riders, Livigno
Switzerland:
Doo Dah Luzern, Luzern
United Kingdom:
Sputnik Snowboard Shop, Buckinghamshire
Germany:
TX Sports, Nürnberg
Dealer Boardshop, Köln
Planet Sports, München
Poland:
Adrenalina, Warszawa
Czech Republic:
Store 13, Prague
Sweden:
Junkyard, Trollhättan
